Press Release

FOR IMMEDIATE RELEASE
September 15, 2012

CONTACT
Laura Hosny
lhosny@strength.org
202-306-0805

1,000 MARYLAND SHOPPERS LEARN TO BUY HEALTHY GROCERIES ON A BUDGET AT WALMART

Interactive Shopping Matters® Tours Offered at Walmart

Baltimore – More than 1,000 shoppers at Walmart locations across the state of Maryland learned new skills for buying healthy food on a limited budget today, after a series of educational tours held in the stores.  The Shopping Matters tours, developed by the anti-hunger nonprofit Share Our Strength® and led by Walmart associates, taught shoppers to compare unit prices, read food labels, identify whole grains and buy fruits and vegetables on a limited budget. After the tour, participants applied the skills they learned to buy ingredients that would make a healthy meal for a family of four, for under $10.

“We recently released a study that showed 85 percent of low-income families want to make healthy meals, but only about half are able to do so on a regular basis,” said Janet McLaughlin, Senior Director of Share Our Strength’s Cooking Matters. “The cost of groceries is a big concern for Maryland families, but healthy eating doesn’t have to break the bank.”

Two stores held additional activities focused on healthy living. In the Bowie and Baltimore (Port Covington) Walmart locations, chefs and students from the American Culinary Federation, Greater Baltimore Chapter demonstrated how to make Mango Salsa and taught shoppers about knife skills and safety. Local children learned about MyPlate, food origins and played games with athletes from the University of Maryland and other nearby sports teams.

Shopping Matters is an initiative of Share Our Strength’s Cooking Matters, a program that helps low-income families get the most bang for their buck at the grocery store and cook healthy, delicious meals. In early 2012, the Walmart Foundation announced a $4 million grant to Share Our Strength to support the expansion of Shopping Matters tours across the United States and to reach low-income families with hands-on cooking, shopping and nutrition education in six-week Cooking Matters courses.

Tours started in Maryland in early 2012 and will continue to be offered across the state as part of the Partnership to End Childhood Hunger in Maryland, a collaboration chaired by Share Our Strength and the Maryland Governor’s Office for Children that aims to increase awareness of childhood hunger and connect children to federal nutrition programs.  Cooking Matters and Shopping Matters are part of the national No Kid Hungry campaign, which works to end childhood hunger in America by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals.

After completing a Shopping Matters tour, 54 percent of participants say they intend to compare unit prices to get the best deal and 56 percent say they will seek out whole grains on ingredient lists.

For a video tour, or to learn more, visit ShoppingMatters.org. To learn more about the Partnership to End Childhood Hunger in Maryland visit NoKidHungryMD.org.

ABOUT SHARE OUR STRENGTH’S COOKING MATTERS

Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals, through its Cooking Matters program. Low-income families in America report that cost is their biggest barrier to making a healthy dinner at home. Cooking Matters participants learn to shop smarter, make healthier food choices, and cook delicious meals. Cooking Matters is nationally sponsored by the ConAgra Foods® Foundation and Walmart. For more information, visit CookingMatters.org.

ABOUT PHILANTHROPY AT WALMART 

Walmart and the Walmart Foundation are proud to support initiatives that are helping people live better around the globe. In May 2010, Walmart and its Foundation made a historic pledge of $2 billion through 2015 to fight hunger in the U.S. The Walmart Foundation also supports education, workforce development, environmental sustainability, and health and wellness initiatives. To learn more, visit www.walmartfoundation.org.

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Press Release

FOR IMMEDIATE RELEASE
September 15, 2012

CONTACT
Laura Hosny
lhosny@strength.org
202-306-0805

1,000 MARYLAND SHOPPERS LEARN TO BUY HEALTHY GROCERIES ON A BUDGET AT WALMART

Interactive Shopping Matters® Tours Offered at Walmart

Baltimore – More than 1,000 shoppers at Walmart locations across the state of Maryland learned new skills for buying healthy food on a limited budget today, after a series of educational tours held in the stores.  The Shopping Matters tours, developed by the anti-hunger nonprofit Share Our Strength® and led by Walmart associates, taught shoppers to compare unit prices, read food labels, identify whole grains and buy fruits and vegetables on a limited budget. After the tour, participants applied the skills they learned to buy ingredients that would make a healthy meal for a family of four, for under $10.

“We recently released a study that showed 85 percent of low-income families want to make healthy meals, but only about half are able to do so on a regular basis,” said Janet McLaughlin, Senior Director of Share Our Strength’s Cooking Matters. “The cost of groceries is a big concern for Maryland families, but healthy eating doesn’t have to break the bank.”

Two stores held additional activities focused on healthy living. In the Bowie and Baltimore (Port Covington) Walmart locations, chefs and students from the American Culinary Federation, Greater Baltimore Chapter demonstrated how to make Mango Salsa and taught shoppers about knife skills and safety. Local children learned about MyPlate, food origins and played games with athletes from the University of Maryland and other nearby sports teams.

Shopping Matters is an initiative of Share Our Strength’s Cooking Matters, a program that helps low-income families get the most bang for their buck at the grocery store and cook healthy, delicious meals. In early 2012, the Walmart Foundation announced a $4 million grant to Share Our Strength to support the expansion of Shopping Matters tours across the United States and to reach low-income families with hands-on cooking, shopping and nutrition education in six-week Cooking Matters courses.

Tours started in Maryland in early 2012 and will continue to be offered across the state as part of the Partnership to End Childhood Hunger in Maryland, a collaboration chaired by Share Our Strength and the Maryland Governor’s Office for Children that aims to increase awareness of childhood hunger and connect children to federal nutrition programs.  Cooking Matters and Shopping Matters are part of the national No Kid Hungry campaign, which works to end childhood hunger in America by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals.

After completing a Shopping Matters tour, 54 percent of participants say they intend to compare unit prices to get the best deal and 56 percent say they will seek out whole grains on ingredient lists.

For a video tour, or to learn more, visit ShoppingMatters.org. To learn more about the Partnership to End Childhood Hunger in Maryland visit NoKidHungryMD.org.

ABOUT SHARE OUR STRENGTH’S COOKING MATTERS

Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals, through its Cooking Matters program. Low-income families in America report that cost is their biggest barrier to making a healthy dinner at home. Cooking Matters participants learn to shop smarter, make healthier food choices, and cook delicious meals. Cooking Matters is nationally sponsored by the ConAgra Foods® Foundation and Walmart. For more information, visit CookingMatters.org.

ABOUT PHILANTHROPY AT WALMART 

Walmart and the Walmart Foundation are proud to support initiatives that are helping people live better around the globe. In May 2010, Walmart and its Foundation made a historic pledge of $2 billion through 2015 to fight hunger in the U.S. The Walmart Foundation also supports education, workforce development, environmental sustainability, and health and wellness initiatives. To learn more, visit www.walmartfoundation.org.

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